Despite having their music featured in Heroes, The O.C and Spiderman 3, Rogue Wave has never truly managed to become a household name. This isn’t through a lack of trying from frontman Zach Rogue, who has managed to switch out three bassists during the band’s eight year existence. Their latest offering on Brushfire Records offers some of their most polished and commercially accessible material to date, but never experiments to the point that you’ll want to seek them out in the future.
The Californian five set has spent the last year in Mississippi working on Permalight, their fourth studio album. None of the twelve tracks ever break new ground, but they’re produced well and offer an enjoyable, if slightly shallow experience.
Solitary Gun opens with some twisting vocals that feel like they’ve been ripped straight off the latest Kings of Leon record. Thankfully this intro is quickly replaced by a drum beat and guitar part that effectively conveys their trademark sense of pace and distance. The lyrics are deceptively optimistic, initially describing the process of moving on with ‘Go to where the people go/ we’ll dig some decent wine’. However, fans who look deeper will realise that underneath the light chord changes is a warning of escape, echoing in the chorus’ tag line ‘They’re putting clothes to flame, an imaginary sun/ a little boot heel down for a solitary gun’. It’s a rare creative moment and one which is unfortunately ruined by an oddly placed synth sequence at the end of the track.
Good Morning (The Future) jumps between traditional indie rock and the electro influence of The Postal Service, confidently replacing the bass sections with a loud, thumping digital replacement. It ticks all of the right boxes for casual listeners, but feels overly familiar for anyone who has been following the alternative rock genre over the past few years.
Rogue Wave truly make a mark when they strip away the numerous instrumental layers and allow you to appreciate just a couple of parts individually. Fear Itself stands out with its calming, pitch perfect vocals and simplistic guitar parts, sweeping delicately into the chorus with some thoughtful string sections. The crashing bass pedal of drummer Pat Spurgeon gives an excellent contrast to the tranquil harmony of Zach Rogue, elevating the scale of the song far beyond their more acoustic rivals.
Each track on Permalight commendably tries a new approach to presenting Rogue Wave’s musical style, but only ever manages to mimic the success of other bands. It feels like the group is always timidly testing the water, hoping to please absolutely everybody by offering a track that they’ve already heard elsewhere. Until they take the artistic leap of sticking to one, unique musical style they will always be seen as second place to the artists that they’re emulating. It’s frustrating to see Rogue Wave fail to meet the potential that their label and fans can clearly see, especially when there are a few peppered moments of brilliance on each of their records.
Zack Rogue torments the listener by presenting his band’s pinnacle track at the very end. Concluding Permalight with just over sixty seconds of fantastically minimalist instrumentals, it echoes everything that Rogue Wave could, and should become. Commercial radio stations will lap this record up because of its uplifting vibe and accessible lyrics, but those looking for a full set of creative songs will need to wait for the inevitable next installment.
Official site: www.roguewavemusic.com
Order Permalight: www.apple.com/itunes









Daniel Ek and Martin Lorentzon’s downloadable media player 

The end of cd collections
February 19, 2009 in Comment, Music | Tags: CD, CD collections, digital media, HMV, ipod, itunes | by jetsetnick | 2 comments
Every year at Christmas, I usually end up with at least one gift voucher for a music store such as HMV or Virgin Megastores. Since my early teenage years I took great pride in walking in and perusing every album on the shelves. My eyes could look for easily over an hour, finally deciding on the perfect way to get value for money. Buying an album has always meant a lot to me. It makes me feel like an enthusiast, a part of the music community and a supporting fan of that particular artist. A gift voucher was like Willy Wonka’s golden ticket. Until I was old enough to have a part time job, I would cherish it with my life.
Once I was home from the record store, I would put the CD on and lie on my bed so that I could listen from start to finish. During that time I’d be able to take in the artwork of the album case and read through the booklet with complete content. This regime obviously doesn’t apply to everyone, but I feel that for the past few decades the ideal of a physical collection has been really important. Whether it is vinyl, cassette or CD.
This year though, I opened my card to find an iTunes voucher inside. I was instantly elated, having only recently started using the Apple software to store my music collection. I had never really looked at the iTunes Store before and wasn’t really sure how it worked. My brother explained to me how I would go about it and once I reflected I was slightly disappointed. I had thought that maybe I would walk into the Apple store on the High Street, where they would have their own choice of records and I could continue my tradition. No, instead I would be doing this online. As I booted up the software I began clicking through a few pages and felt my heart sank.
The fact that I had received a gift for Christmas was something I should be eternally grateful for, and I was. However, knowing that I was going to be spending that money on a file, something I wouldn’t be able to touch or keep on a bookshelf felt wrong. Is this the way all of our music collections will be going? Rather than going out to the independent music stores, we will just be sitting at a screen ordering with the click of a button? Illegal file sharing may be becoming ever prominent for youths, but for those of us that still buy records the future is already arriving. Rather than flicking through cases, we’ll be scrolling through music applications.
For some this digitalisation may not be an issue, but I’ll miss having an ever-growing CD collection. Seeing the independent shops close and even the larger chains such as Zavvi go down is a saddening thought on the shift of our industry. With CD sales decreasing year on year, it will be interesting to see how artists will continue to source their income. Does Apple give artists the same profit chunk as traditional labels did? I’m not sure. Regardless, it seems that soon the CD collection will be just like Vinyl. A retro niche, overshadowed by the next technological step.